SEO is the process of making a website easy to access and understand for search engines and user-friendly. The goal of the SEO is to increase the amount of organic traffic to the website by improving the Search Engine Results Page (SERP) position. However, there are many factors that you must consider when it comes to optimizing your website. To make it easier to manage, SEO is divided into several types, such as:
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Content SEO
- Local SEO
- eCommerce SEO
- Mobile SEO
The most important of these types are Technical SEO, Off-Page SEO, and On-Page SEO. We’ll discuss them in detail below:
Technical SEO
The name of this type is self-explanatory. Technical SEO is the type of SEO that manages all the technical aspects of a website that improves its position in SERP. The main goal of the Technical SEO is to ensure that the website can be crawled and indexed by the search engines. Some of the important guidelines are:
- Checking and optimizing your robots.txt file to ensure that the website is accessible.
- Adding and verifying the website with Google Search Console.
- Finding and fixing any crawl errors.
- Creating XML sitemap and submitting it to all search engines like Google, Yahoo, Bing
- Optimizing site structure and URL structure.
- Following a website design that is SEO friendly.
- Creating fast-loading web pages.
On-Page SEO
On-Page SEO is the type of SEO that works on optimizing the online page itself. It makes the website friendlier to both search engines as well as humans. Each and every page on the website should be optimized. The most important guidelines for On-Page SEO are:
- Optimizing the titles of your page.
- Optimizing the H1 tags.
- SEO for images. You must make sure to add ALT text to all images on your website.
- Optimize your page format. Don’t include more ads than the content.
Off-Page SEO
Off-Page SEO is the type that is mostly about the promotion of your website. It has to do with the overall popularity of the website on the internet. People sometimes ignore it; however, it includes one of the most important ranking factors for search engines, i.e., Building Links. Some of the most important factors are:
- Link Building – It is the process of getting backlinks that connect directly to your website from other relevant sites on the internet.
- Promoting the Brand – Brands rank higher in the SERP, because of the trust and high-quality they ensure. The more people talk about you online or offline, the higher it will rank.
SEO is one of the most important digital marketing tools for every website. A website that has good SEO optimization ranks higher in the SERP, improves the experience of the user, and thereby results in more visibility. You cannot do just one type of SEO and expect your website to rank higher.
Google’s algorithm keeps evolving, therefore you have to keep yourself updated and informed about the latest trends. Moreover, SEO takes time. It is not an overnight optimization of the website. The most successful websites on the internet exhaust all types of SEO to make their websites rank higher on the search results.
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