What Are The 4V’s Of Big Data

4vs of big data

Big Data is defined as, data sets whose size is beyond the reach and comfort of commonly used software tools to capture, manage, and process the info within a manageable period of time. It allows companies to increase their insights into their customer and services. Big Data requires strong data handling processes in data-intensive systems. It also requires knowledge of how to manage data to achieve the foremost benefit from the numbers. Unstructured data is of great concern and accounts for 90% of massive. The data information and therefore the rest as structured data. It provides a chance to seek out insights in new and emerging kinds of data and content, to assist within the growth of a business. The characteristics of Big Data that force new structures depend on the 4V’s Of Big Data that are as follows:

  • Velocity (rate of flow)
  • Volume (size of the dataset)
  • Variety (data from multiple repositories, domains or types)
  • Veracity (origin of the data and its management)


First in the 4V’s Of Big Data comes Velocity. Velocity describes the speed at which data is processed. Having such data isn’t helpful unless it can be processed. The sooner you’ll be able to process information into your data and analytics platform, the more flexibility you get to seek out answers to your questions via queries, reports, dashboards, etc. A streaming application like Amazon Web Services Kinesis is an example of an application that handles the rate of information.


The volume describes the amount of data coming in, more data is being generated at every growing second. This typically ranges from gigabytes to exabytes and much beyond. The more insightful your integrated view of the customer and the more data you have on them, the more insight you can extract from it. The companies that are able to harness the volume of big data are the ones who stand out of the crowd and make profits. The volume of big data has demanded storage in multitiered storage media. One of the advantages of having large volumes of data is that analytics can be performed to help detect a security breach. An example of a high-volume data set would be all credit card transactions on a day within Asia.


One of the most important in the 4V’s Of Big Data stands Variety. Variety describes the organization of data taking into count whether the data are structured, semi-structured, or unstructured. Part of what makes harnessing big data so challenging is not only a large amount of data but also the different variety of data being generated. Retargeting traditional relational database security to non-relational databases has always been a challenge. To manage this, analytics tools are used to differentiate groups based on sources and data collected and generated. The more varied customer data you have from the CRM system, social media, call logs, etc. the more definite opinion you will develop about your customers. Thus enabling you to develop customer personalization to engage more with customers.


At last in the 4V’s Of Big Data it Veracity. Veracity includes provenance and curation. Provenance is based upon the records of data, the metadata, and the context of the data when gathered. It refers to the quality, reliability, and uncertainty of the data. Data on customers must remain consolidated, cleansed, consistent, and current to make the right conclusions. Low veracity data, on the other hand, contains a high percentage of meaningless and unwanted information. Curation is an integral part that binds veracity and provenance to principles of governance and quality affirmation. Organizing the data according to groups and values on the basis of similarities will enable you to have a better strategy to use the data.

All you need to know about Big Data

Introduction to Big Data Career Options after Big Data
4 V’s of Big Data Big Data for Business Growth
Uses of Big Data Benefits of Big Data
Demerits of Big Data Salary after Big Data Courses

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