Do you want to advance in your career? Then, you can make use of the time you have during this lockdown and acquire new skills, like digital marketing. Digital marketing is one of the top-rated skills for amateurs as well as for professionals. Moreover, it’s not rocket science and you can learn it from the comfort of your homes. There are even free Digital Marketing courses available which you can take during this lockdown.
Google Digital Marketing Courses
Google has an online platform called Digital Garage that offers free courses on various subjects related to business and skill development. One of them is a Digital Marketing course, it includes a free certification and it is perfectly suited for people who want to learn something during the lockdown. This Fundamentals of Digital Marketing Course include:
- How to start a digital business.
- How to make sure that your customers are able to find you online.
- Mobile Marketing.
- How to promote your business using ads.
- How to expand your business to different countries.
- Social Media Marketing
- Content Marketing
- Youtube Courses
All of these courses include video as well as text materials and can be completed within 3 hours, while others may take up to 40 hours. It provides an accredited certification and is globally recognized.
SEMrush Academy
SEMrush is a company that provides one of the most successful digital marketing tools. To serve their consumers better, they have started an academy and provide free digital marketing courses. They have courses in the following disciplines that you can learn
- Search Engine Optimization (SEO)
- Content Marketing
- PPC
- Social Media Marketing
- Affiliate Marketing
Upon completion of these courses, you get a free certification. It includes both video and text course material and is reputed by digital marketing professionals. Industry experts teach the course, and the practical application of the concepts is also taken into account in this course.
ClickMinded Digital Marketing Course
Tommy Griffith is the founder of ClickMinded and is an experienced SEO expert and trainer. He has worked with companies like PayPal and Airbnb. They offer various online digital marketing courses that you can undertake during the lockdown. They offer both free, as well as paid courses. The Digital Marketing training covers 7 topics, they are:
- Content Marketing
- Social Media Marketing
- Email Marketing
- Paid Advertising
- Sales Funnels
- Search Engine Optimization
- Google Analytics
Each course is taught by either industry experts or professionals working in big organizations. You can register for free, however, to gain full access, you’ll have to pay. It comes with a certificate.
HubSpot Digital Marketing Course
HubSpot Academy is another way in which you can get certification from a renowned company in the industry. It is one of the leading companies and offers a range of tools including, SEO, content marketing, CRM, and sales tools. It offers courses on the following topics:
- Content Marketing
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Contextual Marketing
The registration is free and you can get a reputed certification after the completion of the course. All courses are taught by experts such as Sujan Patel, and Matthew Barby with years of experience in the industry. The User Interface is also easy to use and navigate.
There are many other platforms that provide free digital marketing courses today. However, these are the most reputable courses. They try to focus on the practical aspects and encourage you to use what you learned in real life.
After taking the courses, you can go for a paid course, or apply for an internship, which will help you get exposure to the industry.
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