In the universe of digital marketing, blogging is not just writing about a topic. When you’re blogging for your business or any of your client’s business, it is important to optimize the content of your writing to make it SEO friendly.
However, the question arises that what are best practices to follow that helps in writing the content of your article or blog, some of such practices are:
1. Using Keywords
You need to decide the keywords for your blog, that directly related to the topic of your blog. You can use free tools like Google Keyword Planner to help you choose the main keyword, based on things like organic click-through rate, monthly traffic, difficulty, etc.
Above all, you must make sure to include the keyword in the title, at the beginning of your content, in the meta description, as well as in the URL of the post. It should continue to appear regularly throughout your post. However, you shouldn’t follow the practice of stuffing the keyword unnaturally in a text. It should be readable for fellow humans.
2. Checking The Strength Of Your Title
In order to drive search results, traffic, and shares, you need to make sure that your title includes common, uncommon, emotion, and power words.
The Headline Analyzer tool is great to help you get a start on making great titles for your content. If your title gets a score of 70 and above, it’s doing great. However, you shouldn’t forget to include the keyword in the title, it is more important.
3. Consider The Length Of Your Blog
One of the best practices to follow while writing your article or blog is to ensure that the length of your blog is between 600-1200 words. However, the topic of your blog as well as the industry is relevant.
The average attention span of a typical human is decreasing; so it is important to make your content engaging and making sure that you’re covering the topic of the blog and resolving the answers of your readers.
4. Writing Accurate Meta Description
While writing your blog or article, you need to make sure to follow the practice of writing correct and engaging meta descriptions. However, they are often ignored even though they are important since they appear on the Google Search results page and help in forming the first impression of the reader.
Meta descriptions should be precise, accurate, and solution-based representation of the topic of your blog. Above all, you should try to use keywords in the meta description too.
5. Adjust The Size Of Your Image
Choosing the right size for your image for your blog comes down to your understanding of the Content Management System (CMS) and personal preference. The size of the image affects the page load speed; so you need to make sure that the page loads fast and doesn’t turn the readers away.
6. Add Category And Tags
The practice of assigning categories and tags to your blogs and articles is good. It helps the readers in finding the posts they are looking for easily.
You may think of tags as the themes for your content. One tag can relate to a variety of keywords and topics that you post on the website. However, make sure to assign no more than three tags to a post, and make sure to choose diverse tags and unrepetitive tags.
7. Internal And External Links
One of the best practices to follow while writing an article or a blog post is to include internal and external links.
Along with reviving the old content on the website, and helping readers find what they are looking for, internal linking allows highlighting the validity of your website.
You can even link to other blog posts or web pages. Linking externally to other sources may help in enhancing the credibility of the content.
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